Tallinn-based agritech startup Paul-Tech that gives farmers and land managers real-time insights to improve their soil management has raised a €1.4 million in a seed round to expand into the UK market. The investment was led by Estonian fund Superangel.
About the startup
Founded by Mikk Plakk, Tiit Plakk, Eve Plakk, and Anu Einberg, Paul-Tech offers a solution for monitoring fields soil-water condition. The solution allows farmers and crop growers to use more efficient management practices and to avoid overuse of fertilisers, nutrient-starved land, and unnecessary costs.
- The platform helps to see several types of data:
- soil moisture content;
- soil salinity (fertilizer) level, movement and leaching;
- soil water availability to plants from drought to excessive moisture;
- estimate bearing capacity of the fields;
- soil temperature at different depths;
- air temperature and RH on the field;
- detect soil melted or frozen state in the winter.
“Our unique technology provides real-time insights into soil-based processes, enabling farmers to increase yield and reduce their ecological footprint. This is an important milestone for us, agriculture and the environment!”
- All of the data is saved to its database and is viewable live in map view. Also there are graphs where each customer can see all history.
- Paul-tech has a customer base of over 100 farmers in Estonia, Finland, Sweden, and the UK.
The investors’ list:
- Estonian fund Superangel, an early stage fund led by Ben Zises that invests in сonsumer (CPG, eComm SaaS), proptech & future of work. Recently, it co-led the round for Danish Coalescent Mobile Robotics, a provider of autonomous mobile robots for the retail industry.
- The investment also saw participation from SmartCap, Honey Badger Capital, Estonian Business Angels Network (EstBAN), Tatoli AS, Overkill VC, and some Swedish angel investors.
- Paul-Tech will use the investment to advance its product offering and accelerate its expansion into the UK market.
