Partnerplace.io, a partner relationship management system, has entered the market having previously secured €350,000 in funding from the Tar Heel Capital Pathfinder fund. The platform is already in use by its first clients from Europe and the US. The company told AIN the details of the deal.

About Partnerplace.io

  • Partnerplace.io is a PRM (Partner Relationship Management) system facilitating online businesses in managing relationships with external B2B partners. The platform's clients include entities from the U.S. and Europe, including Poland and the Netherlands.

Image: Partnerplace product

  • Partnerplace users are most often companies offering IT products or services that use external partners and referral programs as a source of customer acquisition. This group includes providers of e-commerce platforms and enterprise management systems, MarTech solutions, hosting, payment, and cybersecurity, as well as all types of agencies.

  • The company facilitates building and managing relationships with referring partners: it collects data, tracks collaboration and communication history, calculates commission amounts, allows easy management of payouts, and gives partners transparent insight into what happens with the referrals (leads) they provide.

"We implement several new features every month, and within two months we intend to launch a 'partnership marketplace,' a mechanism that allows easy acquisition of new partners from our network. For users, this will bring enormous value for business development, especially for smaller companies where often one, at most two people are responsible for acquiring, maintaining relationships, and developing partnerships," Simon Baradziej, CTO of Partnerplace, says.

Investment details

The Tar Heel Capital Pathfinder fund supported the Partnerplace platform with €350,000 funding at the beginning of this year. Tar Heel Capital Pathfinder is a venture capital and venture builder fund investing in globally scalable technology businesses. The fund's portfolio includes companies such as Selmo.io, Boxmarket, Wellbee, and Multilango.

"We are very impressed by the operational efficiency of the founders and the enthusiastic reaction of customers to the first versions of Partnerplace products. In our opinion, the project has a great chance of achieving global success, and we are glad that we can support the team in this," Michał Wrzołek, Senior Investment Director, comments.

The financing allows Partnerplace to further develop new products, as well as expand the platform in the present markets.