On September 12, ŌURA, a Finnish healthtech company, reported that it had acquired Veri, a Helsinki-based startup creating the name-brand metabolic health solution. Veri's founding partners and a significant portion of the team will become employees of ŌURA.

  • ŌURA, established in Finland in 2013, has offices in Oulu, Helsinki, San Francisco, and San Diego. ŌURA’s main product, Oura Ring, a smart ring for personalised health data, offers insights and daily guidance, promoting healthy habits and connecting individual well-being with collective outcomes. 

  • CEO of ŌURA Tom Hale informs that 97% of its users are extremely interested in understanding how nutrition affects their health, based on an internal poll. The most startling statistic, though, is that 13% of respondents had been using a continuous glucose monitor before the gadgets' current surge in availability. 

  • Veri's acquisition comes after ŌURA has experienced significant growth, having sold over 2.5 million rings and more than double its membership base in the last year. In order to provide Oura Ring to a community of first responders, nurses, military professionals, and other qualified government workers.

  • In addition to the deal, ŌURA expanded its retail presence globally this year with new retail partnerships, including Amazon, Target, Elkjop, and John Lewis.

“It is delightful to see Oura and Veri joining forces. This is a great representation of the strength of the Finnish personal health and wearable ecosystem, as well as the health and life sciences sector, which is also one of Tesi’s strategic investment themes,” comments Joni Karsikas, Investment Director on Tesi’s Venture Capital team.

  • Both ŌURA and Veri belong to Tesi’s portfolio. Tesi, a Finnish state-owned investment company, promotes economic growth, innovation, and investments by investing in venture capital, private equity funds, and startups.

ŌURA intends to launch a new Meals feature this autumn that offers information on how the quantity and frequency of meals impacts rest, stress, and rehabilitation. This new function will be enhanced by Veri's product, which will provide consumers with more in-depth data on the effects of their diet. The acquisition was finalised by means of a share exchange.

“This is the second acquisition for ŌURA in recent times. In May 2023, the company announced the acquisition of the US-based startup Proxy, which was valued at $165 million following the deal.”