Launched by Jiří Boudal, Libor Mořkovský, Marek Nebesár, Vojtěch Prokeš and Lukáš Tóth in 2022, Behavio is a SaaS platform that offers behavioural data on how to optimise advertising success. The startup has introduced its tracking and ad testing tools in 2022 and 2023 respectively, currently tracking brands and ads across 13 countries.

In May 2024, Behavio raised €2.25 million late-seed funding round from Airbridge Equity Partners. LEGO, Publicis, and T-Mobile are among the over 400 consumer brands and agencies that have partnered with the company, primarily from e-commerce, fintech, online services, and food and beverage sectors.

In the Startup of the Day column, Behavio’s co-founder, Marek Nebesar, shares more details about the startup’s idea, its product, and future plans.

The Startup of the Day column on AIN is dedicated to tech projects from all sectors that originate from the CEE countries. If you would like to introduce your project, please fill in the questionnaire.

Tell us about your startup. How does it work?

Behavio is primarily a SaaS brand marketing platform. It provides users with behavioral insights on maximising advertising performance and comprehensive tracking tools for monitoring brand health. It boasts two main features – ad testing and brand tracking. The ad testing part is designed to streamline how clients and ad agencies test their campaign effectiveness, brand tracking offers clients invaluable insights into their marketing effectiveness.

How did you come up with the startup’s idea? What was the reason/motivation behind it?

From the outset, we established Behavio as a technology firm, with our initial team comprising programmers. Our ambition has always been to create an automated product in the field of market research.

How long did it take to reach the prototype or MVP? What did you encounter?

It took a few years to develop the technological foundation while we were still a research agency validating our behavioural methodology. But it was always developed in a way that we can wire it together as a functional product. So we were ready for the launch of the MVP in less than a year. The hardest part was to prioritise what is actually needed by the customers so we don’t develop things just because we think they are great and needed.

When exactly did you launch your product? Or when is the launch  planned?

We launched the platform and its ad testing part in 2022, and brand tracking followed a year later.

Tell us about the startup’s business model. How do you monetize your product?

We offer subscriptions for both ad-testing and brand tracking. Marketing campaigns are usually not a one-time thing and it is essential to have fresh and consistent data available over a longer period of time, so a subscription model made the most sense.

What are your target markets and consumers?

Our platform can gather data from virtually any market worldwide, so even though we initially launched in Czechia, our international customer base has been growing ever since.

If the startup has already launched the product, what are the results: metrics, income, or any clear indicators that can be evaluated.

We grew from 0 to 900k USD ARR in one year after introducing the subscription plans and we aim to keep this trajectory and speed it up with international expansion.

What about your team? How many people are working in the startup? If you’re looking for new employees, indicate whom exactly.

We have grown a lot over the past few years. As of today, we have approximately 50 employees. We’re constantly looking for new international talent, particularly in our sales and marketing departments, to help us expand further.

Have you already raised any investments? Provide us with more details on each funding round: the amount, investors, the purpose of the investment.

We’re backed by three venture capitals – JT Ventures, Presto Ventures, and recently, we’ve secured €2.25 million in late-seed funding from Amsterdam-based Airbridge Equity Partners.

Read more: Czech startup Behavio raises €2.25M to democratize brand marketing

What’s next? Tell us about your future plans.

To validate where we can grow better – if we need to go overseas to the US or postpone that and focus on traction in the EU. We hope to secure all the open positions and set up the marketing-sales machine. And of course, we want to keep the great mood in our team and maintain the same values alongside our growth. I’m confident we can still keep on having fun while we work on delivering Behavio’s vision.