Choice, a Ukrainian startup specializing in digital solutions for restaurants, has raised €1 million in funding from the Polish fund Smartlink Partners. The startup told AIN about it.
- The investment is in the form of a convertible loan and will be part of a larger Series A financing round that Choice is currently actively pursuing.
- Choice entered the Polish market three years ago and already has over 2000 registered restaurants and 500+ paid users.
- The company's Polish team includes more than 20 employees.
- The company has an ambitious goal to take 20% of the Polish restaurant market, which includes about 60,000 restaurants.
- Among Choice's clients in Poland are large chains such as Thai Wok, Sushi World, Pizza Factory, Osama Sushi, and the Hala Koszyki food court.
Choice offers a wide range of services for restaurants, including website development, delivery and table reservation systems, QR payments, loyalty programs, and integration with popular delivery services.
The company's product is fully customized for the needs of Polish restaurants, with technical support in Polish, English and Ukrainian.
Choice is already a leader in restaurant technology in Ukraine and the Czech Republic, and also operates in Slovakia, Estonia, Latvia, Kazakhstan, and Germany. In the near future, the company plans to enter the markets of Romania, Hungary, and Georgia.
In total, Choice has raised $4.5 million in investments since its founding, and its annual recurring revenue (ARR) has already reached $3 million.
AIN reminds that a year ago, Choice successfully closed an investment round, raising $2.5 million from J&T Ventures, Reflex Capital, and Presto Ventures.
