Helsinki-based Supermetrics, the data management and analysis tool for marketers, has raised $47 million in new funding round. The round was led by Highland Europe with participation from IVP, Amit Agarwal, chief product officer at Datadog, and Ilkka Paananen, chief executive of Supercell. Supermetrics has raised a total of $51.8 million in funding over two rounds, Crunchbase reports.
Founded in 2013 by Mikael Thuneberg, Supermetrics is a SaaS tool, that pulls data from various sources to use for web analytics, social media, and online marketing. The idea is to provide a single view of the various disparate marketing data so that marketing teams and other stakeholders can see what works and what doesn’t, and make it easier to correct the course or double it.
The raised funds will be used to accelerate the next major expansion phase, including the introduction of data warehouses in the marketing. Nowadays, Supermetrics has more than 14,000 clients. Clients include Nestle, Warner Brothers, L’Oreal, Hubspot, and iProspect. Since 2018, the attraction of new customers has been increasing by 100% annually.
Mikael Thuneberg, the founder of Supermetrics, said:
“Many of our customers are struggling with growing amounts of data and data sources they need to integrate. Data warehousing would solve many of their problems, but it has not been as accessible as it could be for the masses. We are changing that with our Supermetrics for BigQuery product and this funding will accelerate our ability to bring data warehousing to a much wider audience.”
