Warsaw-based martech Cosmose has raised $15 million in a Series A funding round, pushing its valuation to more than $100 million. The round was led by Tiga Investments with participation from OTB Ventures, TDJ Pitango funds, as well as investors from India, Israel and Singapore, writes cyfrowa.rp.pl.
Cosmose, founded in 2014, develops a data analytics platform that predicts consumers’ offline shopping behaviour. The company gathers anonymous mobile user IDs and precise geolocation data that shows customers’ real behaviour in stores. The received insights help offline retailers to improve their marketing and sales strategies, and the shopping experience of customers in their stores.
According to the CEO and founder of Cosmose Miron Mironiuk, the startup has already collected data from over 1 billion smartphones and 360,000 stores including over 600 brands, mainly in Asia. Coca-Cola, Walmart, Samsung, LVMH, and L’Oreal are among the company’s clients.
“By 2022 the company aims to expand its ecosystem to over 2 billion smartphones and 10 million stores across Asia. Later this year Cosmose will launch its product in Southeast Asia, followed by Middle East and India. In light of these growth opportunities, and commercial momentum in Asia, Cosmose is expecting to breakeven and generate profit in 2021”, the company says.
