Revenue Grid (previously known as Invisible.io), a Ukrainian Revenue Operations and Intelligence platform, has raised a $20 million Series A round. The round was led by the US-based W3 Capital and the Ukraine-based ICU Ventures, with participation from existing investors.

About Revenue Grid

Until 2020, Revenue Grid was named Invisible.io (and before that InvisibleCRM). The SaaS platform allows companies to automate sales processes and make them as transparent and manageable as possible and also offers the most optimal AI-based transaction management strategies.

Photo credit: Revenue Grid

Over 800,000 sales professionals worldwide use the platform. The company has more than 1,200 direct customers, including Hilton, Western Union, Moody’s, Trip Advisor, Red Cross, etc. Also, the Revenue Grid platform is used by over 20,000 customers through OEM partnerships with global CRM vendors, including SAP, Oracle, Salesforce, Microsoft, and others.

“When we consider companies in which to invest, we look at the potential of the team, the product, the market and the company itself. In the case of Revenue Grid, everything came together. The company has a strong team, a quality product, it works in a fast-growing market, and is profitable,” commented Roman Nikitov, director of ICU Ventures.

Growth plans

As of now, Revenue Grid employs more than 170 people in its offices in the United States and Ukraine and continues to grow rapidly. The company plans to increase the team up to 250 people soon. The main development office and most of the employees are located in Kyiv.

“Our main value has always been and remains the employees and the team. The product and all its innovations were created within the company, with the main magic taking place in our Kyiv office. And we are immensely proud of this,” comments Vlad Voskresensky, CEO of Revenue Grid.

In the round, Bob Stutz joined the company’s board of directors. Bob was a pioneer in the CRM industry and is now President at SAP. Previously, Stutz served as President & Chief Analyst Officer at Salesforce.com and as a Vice President at Microsoft responsible for Dynamics CRM. The company expects Bob to bring product transformation experience to lead global markets and accelerate Revenue Grid into a dominant player in its niche.