Dun & Bradstreet, a leading global provider of business decisioning data and analytics, has acquired the AdTech platform Eyeota. The amount of the deal was not disclosed. After the acquisition, Eyeota will continue to provide technology and services to its customers under the old brand with the support of the new parent company.
Eyeota acquisition means the second exit in a week for the Ukrainian VC firm TA Venture, as said by its Founder and Managing Partner, Viktoriya Tigipko. The deal was announced on the 4th of November, soon after TA Ventures exited British Fintech startup Finimize.
About Eyeota
Eyeota was founded in 2010 with a mission to create a sustainable, interoperable, and globally available data solution that supports a privacy-first world of digital marketing and advertising. The company provides a methodology that onboards offline and online data in a privacy-complaint and globally consistent way without the use of personally identifiable information (PII). In that way, Eyota helps brands to get digital insights in order to communicate more effectively with their customers and prospective customers.
Acquisitions will bolster the power of the Dun & Bradstreet D-U-N-S Number to make it easier for marketers to combine offline and online data to enable personalized B2B marketing and activation around the world.
“The acquisition by Dun & Bradstreet is driven by Eyeota’s ability to provide access to global, privacy-conscious B2B and B2C audience data solutions through a valuable worldwide ecosystem of digital activation, data management, and social platforms. By joining forces with Dun & Bradstreet and NetWise, we are able to execute on our shared visions to help revenue-generating teams get out of the business of wrangling data and technology and get back to engaging with their customers and prospects to drive growth for their companies. The combined entities’ technology and trusted data will provide peace of mind to marketers, enabling them to target B2B customers and prospects with confidence and create holistic targetable audiences enriched with consumer signals to drive better engagement across every major marketing channel or platform,” said Kristina Prokop, CEO & Co-Founder of Eyeola.
