The Rzeszów-based gaming company Playstrict has secured a €235,000 (1.1 million PLN) investment from the Carlson ASI Evig Alfa fund. The company develops a solution that is aimed to increase the effectiveness of marketing strategies for game developers, MamStartup reports.
- Founded in 2019 by Michał Tokarski, Patryk Wroński, and Grzegorz Gracz, Playstrict is a mobile gaming growth platform. Its tools, including Game Checker, Funnels & Analytics, Campaign Manager, Recommendation Engine and others, help to publish the games for free, and create LiveOps and marketing strategies.
“We are consistently implementing our investment plans. This time, Playstrict has joined the fund’s family. It deals with the development of an analytical and recommendation engine supporting game developers. This is the first project of this type in our portfolio,”
Dawid Wesołowski, MP at Carlson ASI Evig Alfa, comments.
- Carlson ASI Evig Alfa is a Polish pre-seed and seed venture capital fund from the Carlson group. In 2022, the firm plans to do at least 11 more investments to build on its current portfolio. With the completed investment, the fund’s portfolio consists of 30 projects so far.
- Thanks to the fresh funding, Playstrict will continue the development of its solution to facilitate the dynamic development of the sector itself.
