The Polish startup ViralTalk has secured €215,000 (PLN 1 million) to help optimize the advertising campaigns on TikTok. The SpeedUp Bridge Alfa fund led the round set to accelerate the technology development, MamStartup reports.
- Founded in 2020 by Nikoletta Mańkowska and Marta Bielecka, ViralTalk offers an analytical tool for communication management and optimization of advertising results on TikTok. The tool allows users to create personalized reports, thoroughly analyze advertising activities, and suggest improvements.
“We estimate that our optimization algorithm will be able to improve the ad campaigns on TikTok by at least 40% compared to the results of a typical strategy. It can also increase sales by at least 10%, and save 50-70% of the time previously spent on manual optimization,”
Marta Bielecka, CMO at ViralTalk, explains.
- The SpeedUp Bridge Alfa fund, a part of SpeedUp Group, is the lead investor in this round. It is a group of venture capital firms that invests in technological startups in the early stages of development. Recently, the fund invested in ReadyCode and led the round for 1M TRACK.
- ViralTalk will allocate the fresh capital to the development of its proprietary technology, supporting the TikTok marketers community.
