Email marketing and marketing automation software developer GetResponse has announced that it completed its acquisition of Recostream, an AI/ML personalized recommendations technology startup. The terms of the transaction were not disclosed.
- Founded in 1997, GetResponse develops email marketing and marketing automation software that features more than 30 tools – email marketing, marketing automation, website builder, conversion funnel, live chats, webinars, paid ads, and more. To date, the company has over 350,000 customers worldwide.
- Recostream was founded in 2020 by Michal Glomba (CEO) and Arek Drysch (CTO). The startup develops personalized product recommendation engine which makes advanced AI/ML technology available to ecommerce sites of any size. To date, the startup has offices in San Jose, California, and Wroclaw.
- Both companies started their partnership in late 2021. In January 2022, GetResponse started testing Recostream’s solution and made the final decision to acquire the Recostream’s technology in October 2022.
“Right now, there’s no other personalization solution that could have a bigger impact on ecommerce sales than product recommendations. Acquiring Recostream’s technology gives GetResponse customers the ability to include AI product recommendations in all their website & email activities without having to manage multiple platforms,”
said Simon Grabowski, Founder and CEO of GetResponse.
- By adding AI product recommendations powered by the Recostream technology, businesses using GetResponse can display personalized product and content recommendations to their website’s visitors and grow their conversions. The feature analyzes each website visitor’s behavior, preferences, needs, and habits. All recommendations are displayed in real time and can be added to the email newsletter or directly to the website.
