Berlin-based Spectrm, a conversational marketing provider, has secured €6 million in a fresh round of funding. The round was led by 3TS Capital Partners, and joined by existing investors including LHV Global, BDMI, North Base Media.
- Founded by Max Koziolek and Jendrik Höft, Spectrm is a no-code conversational marketing automation technology that enables businesses to use social message channels to increase customer conversion and revenue.
- Spectrm claims that since launch, it has seen 8x YoY growth of directly reachable consumers and 3x revenue growth in the last two years. Among its customers are Uber, HelloFresh, Volkswagen, Premier League, and Pandora.
“Imagine ChatGPT for marketers, transformed to be brand-ready, predictive, and secure for enterprises, connected seamlessly across all messaging apps like Messenger, Instagram DMs, and WhatsApp, engaging with consumers at scale in private threads,”
said Max Koziolek, CEO and founder of Spectrm.
- The round was led by Helsinki-based private equity and venture capital firm 3TS Capital Partners. The firm provides funding for small and medium-sized businesses in sectors including technology and internet, media and communications, and technology-enabled services. Earlier this year, 3TS Capital Partners co-lead a €14M investment for retail tech SafeSize.
- Spectrm will use the funds to enable marketing teams at global brands to have one-on-one consumer discussions at scale and to develop the next-gen of the customer lifecycle, segmentation, and retention marketing.
