Fast-growing Slovak company Luigi’s Box has announced the acquisition of their Czech competitor, Persoo. The multi-million deal will strengthen the company’s position as the search optimization leader in the Czech and Slovak markets.

  • Luigi’s Box is a leading Slovak technological company that provides e-retailers with intelligent product search and recommendation. Their solution also helps companies understand how to use customer purchasing behavior data in order to increase sales.
Luigi's Box
Gejza Nagy and Pavel Pinkas. Image: Luigi’s Box
  • The company was co-founded in 2014 by Gejza Nagy (CEO), Tomas Kramar (CTO), and Michal Barla (CPO). Their technology is used by more than 3,500 e-commerce sites, their biggest clients include Alza, Acer, Benu, Electro World, Kosik.cz, Telefónica O2, and Under Armour.

“This opportunity has come at the right time in the evolution of Luigi’s Box. We’ve been working with Persoo on the acquisition for several months. We have a similar company culture, product, and vision for the future of e-commerce. We’re excited to have the Persoo team join us, bringing additional industry expertise and strengthening our position in Europe as we work towards new goals together. On the client side, the transition will be as seamless as possible. We’re confident that clients of both Persoo and Luigi’s Box will benefit from us joining forces, as they will now get an even better product,”

Gejza Nagy, co-founder and CEO of Luigi’s Box, commented.

About the deal

  • The exact amount of the deal is undisclosed. However, the approximate amount is several millions euro.
  • The deal also marks the first full exit for the Czech VC fund Presto Ventures, as well as another successful exit for Lighthouse Ventures.

“We backed Persoo in 2019. Since then, the company has undergone many changes and developments that have propelled it forward – in terms of product, as well as the start of a successful foreign expansion. We’re happy to have played a part in their growth and believe that together with Luigi’s Box they will carry on this momentum across Europe,”

Roman Nováček, partner of Presto Ventures, commented on the acquisition.
  • After the acquisition, Persoo will be fully incorporated into Luigi’s Box.