Helsinki-based online demand analytics startup, Maire has announced the raising a €450,000. The investment was backed by Finland’s investors such as Leena Niemistö, Tuomo Riekki, and Tikura Ventures.
- Maire, a predictive analytics software startup, was founded in 2023 by three siblings, CEO Otso Laakkonen, CDO Varpu Laakkonen, and CTO Terho Laakkonen. Maire develops an online demand analytics platform to provide its customers with predictive insights about their product offering.
Maire’s team
Billion dollar B2C companies excel at analysing their historical sales figures. What they don’t see is the market demand beyond their existing offering. This means that missing product lines or categories are almost always a real mystery. In addition, without market demand data it’s hard to validate if growth in a specific category is happening because of the company, or the market,
commented co-founder and CDO of Maire, Varpu Laakkonen.
- Maire’s funding round includes a group of investors, such as a Korpun Siemen, a Finnish joint investment company of private entrepreneurs, family companies and investors, which co-invests in local pre-seed & seed companies, and Tikura Ventures, a venture capital firm based in Lappeenranta, investing in companies operating in business to government, business to business to consumer sectors.
- Finland’s angel investors Leena Niemistö and Tuomo Riekki also participated.
The funding round will be used to further develop the predictive capabilities and expand internationally.
