SaleSqueze, a Slovenian SaaS platform that supports the sales of complex and configurable products, has raised $1.5 million in a seed round. The Romanian VC firm Underline Ventures is the lead investor. The new investment will be used to accelerate the company’s market entry and enhance its product development.

About SaleSqueze

  • Co-founded in 2020 by Leon Panjtar and Tilen Tomakic, SaleSqueze provides a Visual CPQ (Configure, Price, Quote) platform to automate sales of complex products. The platform is relevant for small to medium-sized businesses, aiming to simplify sales for items like home and garden equipment, tiny and modular houses, RVs, SPVs, automotive, industrial components, medical devices, machinery, and many more.
the co-founder and CEO of SaleSqueze Leon Panjtar
Image by SaleSqueze:
the co-founder and CEO, Leon Panjtar
  • The product provides a lead-to-order process, including integration of AI-powered visualization and sales intelligence. Their ‘Drag & Drop Configurator Builder’ allows users to create product configurators without the need for coding or design skills.

Our goal has always been to make digital sales available to any company selling complex products, just like Shopify did for standard products and Tesla did for cars. This funding round is a big step towards making that happen as it enables us to make our platform self-service, automate onboarding, and support more businesses globally. We want to make selling complex products as easy and efficient as possible,

the team of SaleSqueze commented.

Investment details

  • The fresh round is led by Underline Ventures. It is a Bucharest-based VC fund that partners at the earliest stages with Eastern European founders building high-growth startups.
  • Other participants in the round included Robin Capital, Fortech Investments, Super-Angels, Klub 20, Xenia Muntean, Christoph Zoeller, and Björn W. Schäfer.
  • The current investment will help SaleSqueze to accelerate its global expansion and enhance the product development.

In November 2023, Underline Ventures closed its first fund at $20 million. Read more about the closure:

Underline Ventures closes its $20M first fund