The Stockholm-based startup Steep has raised €4 million in a seed funding round led by Connect Ventures and the Finnish VC firm Inventure. The fresh funding will be used to accelerate product development, expand the team, and reach more companies globally.

  • Steep is a Swedish startup aiming to simplify analytics work. It was founded in 2021 by Johan Baltzar and Nino Höglund, former leaders in Analytics and Design at Spotify, iZettle, PayPal, and Kry.
  • Steep enables a few data experts to serve a large organization effectively, facilitating self-service among all users and promoting real-life collaboration within teams. This approach allows users at all levels to engage with metrics, discuss changes, and align on a unified view of the business, making data analysis more accessible and efficient across the organization.

Steep has already made a big impact at Voi. Using metrics instead of dashboards is definitely a mindset shift, but the benefits are worth it. It’s helping all our users to do much more on their own and allows our data team to work smarter and move faster,

Magnus Dahlbäck, Sr Director in Voi, which is already using Steep, said about the startup.
Image by Steep: Johan Baltzar and Nino Höglund, Steep's co-founders. Inventure investment
Image by Steep:
Johan Baltzar and Nino Höglund, Steep’s co-founders
  • The fresh round was co-led by the London-based VC firm Connect Ventures, investing in product-led companies in Europe at seed stages in consumer, health, fintech, SaaS fields, and Inventure, an early-stage VC with over 90 companies from deep tech to consumer internet brands, across Nordics and Baltics, with offices in Helsinki and Stockholm.
  • Nordic Alliance VC, a Singapore-based Antler, and Greens also joined the investment round.

This new funding will be used to accelerate product development, expand the team and reach more companies globally. The startup also announced the beta release of Steep’s new AI-enabled interface.