The Riga-based Merito Management Target Fund II managed by investment company Merito Partners has acquired a controlling interest in international e-commerce company Adaptive Media. The amount of the deal was undisclosed.

  • Adaptive Media was founded in Latvia in 2014 and operates in export markets throughout the world, including the United Arab Emirates, Italy, France, the Netherlands, Brazil, and Mexico. It creates digital content marketing projects and assists consumers world-wide in purchasing products online.
  • Tech giants like Google, Microsoft and Amazon are Adaptive Media‘s partners. Adaptive Media had a turnover of over €4 million, with €1 million profit in 2023.
Image by Merito:
the founding team of Adaptive Media
  • In September 2023, Merito Partners launched a new €30 million real estate Merito Self Storage Fund to develop pan-Baltic network of self storage facilities. Additionally, in May 2023, Merito Partners acquired a majority stake in AIOO, retailer of mobile device accessories and used smartphones. The amount of the deal was €3 million.
Latvian Merito Partners acquires majority stake in AIOO, mobile device accessory retailer 

Adaptive Media is local success story– in ten years, expanding from local projects and an office in the attic of the founder’s home, into a global business. Latvian investors’ capital and confidence in the company’s management team, will allow the Adaptive Media to expand more rapidly. This investment is an important addition to Merito Partners portfolio, alongside Box Storage, the largest self storage network in the Baltics, which is actively continuing to fundraise, as well as portfolio of solar parks Latvia and a number of other companies,

says Mikus Janvars, co-founder and Managing Partner of Merito Partners.

Merito Partners, in collaboration with the founders of Adaptive Media, will invest in the further development of the company, including technology and the team strengthening. The sell-side financial advisers were Superia and legal adviser – VILGERTS.