The Austin-based WP Engine, a global web enablement company providing WordPress products and solutions, has announced its acquisition of the Sofia-based NitroPack, an all-in-one SaaS solution for improving site speed and performance metrics, including Google’s Core Web Vitals. The deal amount was undisclosed.

  • Founded in 2018, NitroPack has an installed base of over 219,000 websites. NitroPack aims to boost site speed scores and pass Core Web Vitals with caching, CDN, image optimization, critical CSS, and more. Their clients include Tiffany & Co, Stanford University, Instacart, and Reuters.
  • NitroPack also claims that since its launch, Page Speed Boost adoption has consistently grown with customers seeing significant improvements in Google Lighthouse scores, which measure Core Web Vitals. These include a 34% average improvement in desktop scores and a 132% average improvement in mobile scores.
  • WP Engine is a global technology company thatprovide solutions, tools, and services, including specialized platforms for Managed WordPress and Headless WordPress, industry tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. It serves about 1.5 million customers across over 150 countries.

Plans via the aquisition:

NitroPack was previously introduced to WP Engine customers with the launch of Page Speed Boost, which leverages NitroPack’s proprietary WordPress optimization technology. According to both companies,the acquisition will further strengthen WP Engine’s website performance capabilities, providing customers with innovative features and flexibility for site optimization.

Having sold companies before, we’re highly selective about who we do business with, and our journey with WP Engine has reaffirmed that they’re the right fit for our team, our technology, and our customers. This acquisition is more than a business transaction, it’s the culmination of a relationship built on trust, shared goals, and a mutual commitment to innovation, — said NitroPack co-founder and CEO Georgi Petrov.

Additionally, NitroPack’s Sofia office will become WP Engine’s seventh global office hub. The founders are on the path to launch a new company, focusing on user optimization, business analytics, and performance after their new Navigation AI was featured on Google IO 2024.