The Krakow-based martech startup Digital First AI has secured $3.8 million in funding to enhance its AI-powered platform, which automates the creation of marketing strategies for online campaigns. The funding round was spearheaded by 4growth VC and joined by Plug&Play, Sher Ventures, and Hub71 among others. The investors told AIN the details of the deal.

About Digital First AI

  • Founded by Michał Tokarski, Grzegorz Gracz, Rafał Tromczyński in 2021, Digital First AI develops a Future-proof marketing platform. The company offers SaaS (software-as-a-service) solutions that leverage AI to select marketing strategies and create advertising content, thereby saving time and optimizing budgets.
Digital First AI founders Michał Tokarski, Grzegorz Gracz, Rafał Tromczyński
From the left: Michał Tokarski, Grzegorz Gracz, Rafał Tromczyński
  • Digital First AI’s current solutions represent a milestone towards fully autonomous marketing, where AI creates, manages, and optimizes online advertising campaigns without human intervention. The company currently serves over 900 clients from 60 countries, with more than 50% of its revenue coming from the USA, as well as significant markets in Poland, the UK, the UAE, and India.

Investment details

  • The current seed round was executed through Digital First AI Holding Inc. registered in the USA, that is responsible for the startup’s international structure.
  • The funding round was spearheaded by 4growth VC, with notable participation from Plug&Play and Sher Ventures (USA), Hub71 (UAE) and the owners of creative agency McCANN Poland, founders of 45Avenue Group.

“We invested in Digital First AI due to the innovative nature of its marketing campaign automation product, which fits perfectly into the current AI revolution. The scaling potential is immense. The motivated and dynamic team, with extensive industry experience, understands the market’s needs well. The company has been global from the outset, serving clients from 60 countries. Moreover, the strategic partnership with McCANN Poland and the involvement of renowned international investors strengthen Digital First AI’s position,”
Marcin Jaszczuk, Managing Partner at 4growth VC, commented.

This investment will bolster the company’s international presence and facilitate the deployment of its solutions for large enterprises and corporations.