Helsinki-based venture capital fund Gorilla Capital has invested in UpUp, a Swedish microgifting company.
Its creative approach to digital coupons and microgifts, combined with a proven track record, make it an invaluable tool for organizations seeking to foster better, more emotionally connected partnerships, as Gorilla Capital states in their Linkedin post.
About UpUp
- UpUp is a Swedish software startup offering a business-to-business mobile solution for digital coupons and microgifts.
- By purchasing small presents and heartfelt greetings straight from their mobile device, UpUp users can genuinely make people feel appreciated. Only gifts that the receiver redeems should be paid for by the customer.
- The software currently offers three distinct packages: Freemium, Premium, and Emperium, depending on the number of features the user plans to use. UpUp also allows its customers to link coupons with CRM via API, manage users, send vouchers to a large number of individuals at once, and measure data.
“Our vision extends beyond Sweden as we prepare for a dynamic European expansion, committed to fostering more meaningful business relationships across the continent,” Peter Axelsson, CEO at UpUp, says.
Gorilla Capital states that its team is excited to support UpUp in their journey to set a new standard in microgifting. The VC’s team believes that good business relationships are built on genuine care and going the extra mile, and microgifting can help achieve this by combining a caring mindset with modern technology.
