Sort A Brick, which develops a solution for reusing old LEGO® bricks, has raised €1.15 million in a new round of investment. The funding includes funds from FIRSTPICK, nine business angels, as well as the founder's initial investment of €200,000, The Rescursive reports.

About Sort A Brick

  • Founded in 2023, Sort A Brick is a Vilnius-based company that collects old toy building bricks to sort them into new sets. The service cleans, sorts and repackages the toy bricks into new models for building at a lower price.
  • Co-founder Ilya Malkin was inspired by his family's wasteful use of such toys: "It's not only expensive, it's contributing to the unsustainable amount of plastic in the world." So reducing waste is one of the startup's core ideas.

Investment details

  • FIRSTPICK is the lead investor in this round. It is a high speed VC fund mainly targeting fintech, SaaS, deeptech and consumer marketplaces. The firm's initial ticket is around €50,000 - €250,000, but they can invest up to €1 million through multiple rounds.
  • Mantas Mikuckas, co-founder of Vinted, also participated in the round. The startup's founders also invested their own funds to get their ideas off the ground.

“Circular businesses have huge potential because they address real problems while also cutting CO2 emissions. Sort A Brick is a great example, letting kids enjoy their toys more while saving parents money and reducing their environmental footprint. It has also developed a truly unique approach, as the only company that actually sorts LEGO bricks for you,” Mantas Mikuckas commented on his decision to invest in Sort A Brick.

The money will be used for software development, prototype machines, advanced computer vision and market testing. Sort A Brick also wants to improve its products and upgrade its technologies for automated operations.

The startup also aims to raise a total of €2.5 million with international VCs by the spring of 2025, aiming to expand in the European market, entering Germany in October.