WhiteBridge, an AI-powered platform specializing in online reputation management and digital footprint, has raised $500,000 in a pre-seed funding round led by FIRSTPICK, with participation from Scalewolf, First Degree, and Nectolabs. The company is now gearing up to expand its reach and enhance the platform’s features, as the startup informed AIN.

About WhiteBridge

  • WhiteBridge is an AI-powered platform that provides comprehensive digital identity reports, helping individuals and businesses manage their online reputation with ease. 

  • Founded in 2024 in Vilnius, Lithuania, by a team of experienced entrepreneurs  and technology experts Tomas Martunas, Irmantas Motiejūnas, Justin Barauskas, and Paulius Taraškevičius, WhiteBridge aggregates, verifies, and analyzes data from over 30+ sources to create insightful, actionable reports. 

  • The solution enables users to better understand and control their public digital footprint, making more informed decisions about their online presence. The reputation management service market is currently valued at $230 billion in 2023 and is expected to almost double to $440 billion by 2030.

Read more about WhiteBridge in our Startup of the Day column, here.

“Most people are unaware of the sheer volume of highly personal information that is circulating online, and even less understand how this data can impact their personal and professional lives. With WhiteBridge, we aim to bring clarity and control to this digital chaos, at the level of the individual. Our platform equips individuals and businesses with the insights they need to protect and manage their online presence, ensuring they remain ahead in a world increasingly driven by online data,” Paulius Taraškevičius, CEO and co-founder of WhiteBridge, said.

  • According to WhiteBridge, one of its primary goal is to change the way in which people communicate with one another and manage their online reputation

Investment details

The pre-seed funding round was led by FIRSTPICK. It is a high speed VC fund mainly targeting fintech, SaaS, deeptech and consumer marketplaces. The firm's initial ticket is around €50,000 - €250,000, going up to €1 million in subsequent rounds. The deal also saw participation from Scalewolf, First Degree, and Nectolabs. 

“The market for online reputation management remains largely untapped. Over the years, vast amounts of data have been collected about individuals from diverse sources, including social media and traditional media. WhiteBridge’s AI-driven approach transforms this data into actionable insights, serving a broad spectrum of potential clients while maintaining the highest standards of privacy and transparency. The team’s exceptional blend of experience—comprising serial founders, investors, and seasoned operators—made our decision to invest an easy one,” Dmitrij Sosunov, Partner at Firstpick, said.

The funding will be used to accelerate WhiteBridge’s expansion, focusing on increasing brand awareness, hiring software engineers for R&D, and ensuring legal compliance. WhiteBridge plans to scale its operations, expanding its team and refining its AI technology.