Finnish startup Cambri secured €8 million in a new funding round to scale its operations. The round saw participation from new investors Octopus Ventures and S4S Ventures, alongside existing backers including OpenOcean, Spintop Ventures and The 98, as Cambri announced on its website.

About Cambri

  • Cambri was founded in 2018 by Dr. Heli Holttinen and Dani Kamras and is headed by Ben Harknett. It is a Helsinki-based AI-powered consumer insights platform, which, used by major brands, aims to tackle the high failure rate of product launches by providing more accurate and actionable insights.

  • Cambri’s proprietary AI engine can predict the likelihood of a product’s success and provides actionable insights to help improve products before the launch. According to the company, its AI models are 2-3 times more accurate than traditional methods, enabling its customers to regularly achieve over 80% prediction accuracy for product launch success – contributing to Cambri’s 146% year-over-year ARR growth.

Investment details

The round was backed by two new investors Octopus Ventures and S4S Ventures, who were joined by existing backers OpenOcean, Spintop Ventures and The 98.

  • Octopus Ventures, part of Octopus Group, is one of the largest and most active venture capital investors in the UK and Europe. Company focusing on solving three of the world’s biggest problems: those building a sustainable planet, empowering people, and revitalizing healthcare.

“We’re really excited about Cambri’s potential to drive significant efficiency gains and successful product launches for a wide range of businesses. The pace of their growth, and strength of their international partnerships, are testament to the value being generated by their proprietary AI models. We’re looking forward to seeing what they do next,” states Constanza Diaz, Investor from Octopus Ventures.

  • S4S Ventures is a venture capital firm focused on companies which capture opportunities presented by the next wave of digital transformation of the marketing and advertising sector, primarily at early funding stages. The firm invests in companies across five principal areas: Martech, Adtech, Data Technology, Creative Technology, and Emerging Digital Media/Content.

The fresh funds will support Cambri’s international growth, allowing it to further enhance its AI models and expand its market reach.