Estonian creator partnerships platform Modash has closed a $12 million Series A funding round. The deal was led by henQ VC alongside returning investors from Modash’s pre-seed and seed rounds. The company told the details to AIN.

About Modash

  • Modash was founded in 2020 by Avery Schrader and Hendry Sadrak. It is a creator partnerships platform that empowers consumer brands to discover, manage, and scale their influencer marketing efforts globally. Its industry-leading search engine covers over 250 million creators, mapping the entire creator economy. 

  • Brands aren’t required to onboard creators individually. Once a partnership begins, Modash provides features that help manage outreach and communication, collect and store live influencer content, and measure creator performance and recommend similar creators. 

  • Their in-platform payments solution solves vendor management concerns like cross-border compliance, while ensuring creators get paid faster, easier and without surprise fees.

“Modash has spent the last five years figuring out how to empower brands to scale their partnerships with creators. Nearly 2,000 consumer companies worldwide are growing their partnerships function using Modash. We’re excited to keep investing in new technologies that will permanently change how brands discover new partners, how deals are done and paid for, and how performance is measured,” said Avery Schrader, Founder & CEO of Modash.

Modash Platform illustartionImage: Modash

Investment details

The $12 million Series A funding deal was led by henQ VC and joined by returning investors from Modash’s pre-seed and seed rounds, which can include LIFT99, Icebreaker.vc, and Change Ventures.

  • henQ is a B2B (Business-to-business) software-focused venture capital fund that backs European founders with initial tickets ranging from €1 million to €10 million.

“Modash breaks the mold in terms of Series A investments. Its product is already market-leading globally, with a robust, data-backed search engine capable of mapping the global creator landscape and an end-to-end platform to unify the entire experience of doing creator partnerships, including a payment system. Its client base is already growing fast across all continents, and the creator economy shows no signs of slowing down,” said Jan Andriessen, Partner at henQ.

  • The round comes after Modash’s success in partnering with the influencer marketing teams of top-tier brands like Birkenstock, Dbrand, Victoria’s Secret, and Farfetch.

  • The raised funds will support multiple aspects of product development, especially the influencer payment solution and to further improve Modash’s AI-driven creator discovery. Additional funds will go towards building a customer-facing team in North America to better support users in those time zones.

More product developments are on the way, with a particular emphasis on serving B2C brands looking to make creator partnerships part of their brand DNA.

In 2022, Modash secured its $2 million seed funding round. The funds were used for growth to power more than a million partnerships per year.

Modash team party photo