Finnish startup Serviceform, a provider of marketing tools for European SMEs, has secured a €2.45 million investment to consolidate its European presence. The round was backed by Virta Equity, BackingMinds, Gorilla Capital, as well as angel investor Lasse Järvinen, Tech.eu reports.

About Serviceform  

  • Serviceform was founded in 2017 by Iranthi Gomes and Jarkko Oksanen. Its platform offers marketing services such as lead generation, customer management and customer support.

  • Serviceform’s management tools, such as xRM and scheduling features, help businesses manage leads and relationships efficiently. 

  • Used on 4000 websites by over 2000 customers across 25 countries, the company simplifies technology and offers full support, guiding businesses through setup and problem-solving.

“Serviceform has truly shown excellence in building growth not only in Finland, but also other countries in Europe. When getting familiar with the company and what Serviceform is offering to the customers, we had full trust of having a winning concept in our hands. The made investment gives a great opportunity to scale and after all, to give more additional value for the customers,” said Marko Möttönen, Partner at Virta Equity.

Investment details 

The €2.45 million round was backed by Virta Equity, BackingMinds, Gorilla Capital, as well as entrepreneur and angel investor Lasse Järvinen. 

  • Virta Equity is an investment group that makes growth-supporting capital investments in entrepreneur-led companies that have already established their businesses.

  • BackingMinds is a venture capital firm that focuses on investing in entrepreneurs outside of traditional networks often overlooked by conventional venture capital. 

  • Gorilla Capital is one of the Nordic's most active early-stage investors. The fund invests €50,000 to €1 million and provides focused guidance, mentoring, and a learning environment post-investment, apart from the capital.

The funding will be used to further solidify Serviceform’s position as the category leader in marketing within the Automotive & Real estate sectors, and explore new opportunities in other verticals. The funding will also be used to identify and forge partnerships with partners and resellers to further support the growth and commercial efforts. 

Previously, AIN informed that BackingMinds and Gorilla Capital invested €2 million to Serviceform.