Croatian AI-powered influencer marketing platform Hypefy has secured €1.7 million in a seed investment round led by Interactive Venture Partners. The round is also backed by the family office of Thomas Peterffy, Oktogon Ventures, Euroventures and InterCapital, the Recursive reports.
About Hypefy
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Hypefy is a Croatian startup founded in 2021 by Stjepan Zelić, Filip Špiranec and Davor Šibenik. The startup develops an AI-powered platform which automates the entire influencer marketing process — from influencer selection to campaign management — ensuring precise audience targeting and measurable ROI.
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Hypefy helps to find the perfect influencers, automate tedious workflows, and manage campaigns all in one seamless platform, as stated by the startup.
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So far, Hypefy worked with over 80 clients, including brands like Nivea, Henkel, Schwarzkopf, and Cedevita, and ran campaigns across over 13 markets.
“Demand for authentic content and efficient campaign management is growing fast, fueled by the rise of micro and nano influencers. Hypefy is transforming the influencer marketing industry with cutting-edge AI solutions that simplify and automate the process for our clients”, said Stjepan Zelić, CEO and Co-Founder.
Investment details
The fresh seed round was led by Interactive Venture Partners and backed by the family office of Thomas Peterffy, Oktogon Ventures, Euroventures, and InterCapital,
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Interactive Venture Partners is a US-based fund and fund management company, complemented by a Budapest-based team.
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The firm invests in early-stage Hungarian and other Central European entrepreneurs at the pre-seed, seed, and Series A stages, preferring some technology-based differentiation.
Hypefy will use the fresh capital to expand into the US and European markets, scaling its team, and accelerating the development of its influencer marketing platform.
In April 2024, AIN informed that Interactive Venture Partners launched a new €50 million fund to back pre-seed, seed, and Series A startups founded in the CEE region.
