Estonian Influencer marketing platform Modash has acquired Promoty, another influencer platform with CRM tools. The acquisition comes after Modash's successful closing of a $12 million Series A funding round in October 2024. Modash shared the details with AIN.

About Modash

  • Modash, founded in 2020 and based in Tallinn, is a leading creator partnerships platform enabling consumer brands to discover, manage, and scale their influencer marketing efforts globally.

  • The company’s  industry-leading search engine covers over 250 million creators, mapping the entire creator economy.

  • The platform offers an end-to-end campaign management suite and an in-platform payment solution, simplifying the process for brands to build and maintain successful partnerships.

  • Trusted by top brands like Birkenstock, Victoria’s Secret, Ikea, and Notino, Modash is redefining brand-creator connections within the $250 billion creator economy.

"In 2025 Modash is obsessed with supporting Shopify businesses to scale partnerships with creators. Today we already solve creator gifting, payments, affiliate management, content monitoring and discovery. Promoty has nailed the CRM-like features in between all of these actions and has built a great brand in the Nordics and Baltics. This acquisition solidifies our European footprint and accelerates our progress toward being the central place that brands around the world can partner with creators,” Modash CEO Avery Schrader said.

About Promoty

  • Promoty, founded in 2017 by Aleks Koha and Leonardo Romanello, offers a Trello-like CRM platform with web and mobile apps (iOS and Android) that facilitates lasting and valuable relationships between brands and creators.

  • It also provides enterprise-grade features such as white-label solutions and API integrations. The platform is used by companies like Lyko, Freeletics, and Alibaba, Promoty has gained traction in the Nordics, the Baltics, and Benelux.

“After 7 years of supporting the region’s best brands, we're happy to see the hard work of the Promoty team start to go global. Modash is the perfect partner, having known each other for the entirety of the road so far and having a shared vision of building better relationships between brands and creators. Together I think it's safe to say Europe has a new #1 in the influencer partnerships space,” Aleks Koha, former CEO and co-founder of Promoty, stated.

In 2025, Modash is planning to enhance its core search product, utilizing AI advancements and deepen its integration with Shopify. This strategy has facilitated a successful US launch, which is rapidly expanding Modash's North American footprint.

This deal enables Shopify ecommerce brands to better manage creator partnerships using Modash's influencer marketing and Promoty's CRM tools.