At the CES 2025 exhibition in Las Vegas, Ukrainian IT company MacPaw presented Eney, an AI assistant for Mac that can send emails, optimize computer performance: remove or install programs, and offer solutions to various problems. AIN editors asked MacPaw about the AI assistant's capabilities, how much it will cost, and when to expect its release.

What is Eney AI Assistant?

"For many years, MacPaw has focused its efforts on improving its products, making each new version more intuitive and useful for users. This approach ultimately led to the creation of Eney," said Anna Bohunova about the development of the new product.

In a short video about the AI assistant, MacPaw announced its capabilities. Apparently, it will be a small window on your screen where you can write or speak your request. Or choose from the suggestions. In particular, Eney can:

  • Send emails;
  • Convert files;
  • Install and uninstall applications;
  • Download videos;
  • Connect to VPN;
  • Create notes, and more.

The trailer also showed how Eney, in response to the question "My Mac is running slowly," cleared the cache using another of the company's programs, CleanMyMac.

MacPaw calls Eney a computer being and says it's not just another AI assistant, but more like a friendly companion or colleague.

"Unlike traditional AI assistants that rely on structured and clear queries, Eney can interact with users in a natural, casual conversation. You don't have to phrase your queries in a certain way - Eney adapts to the way you communicate, making it more intuitive to use," the senior product manager said.

The company doesn't disclose how much time and investment went into the development. The team is currently working on integrating local LLMs (large language models) to perform these functions directly on the Mac. This, they say, is a strategic priority.

"However, these models currently have limited capabilities, so we're taking a hybrid approach, combining cloud-based LLMs from AI vendors with local AI agents."

How much will Eney cost and when will it be available?

Eney is expected to launch in late 2025. The monetization format was also not disclosed. It was explained that this will be announced during the official launch of the product.

According to MacPaw, one of the most difficult decisions last year was to reduce the team by 20% as part of prioritizing the long-term stability of the company. "Despite these challenges, we remained focused on our main mission - the growth and perfection of our products," concluded Anna Bohunova.