Footprints AI, a Romanian adtech company, has secured a €2.3 million investment from Catalyst Romania and SeedBlink to boost its international expansion and technological development. Its advanced retail-media and retail-data-insights platforms operate the largest network in Romania. Catalyst Romania announced the news on its website.
About Footprints AI
- Established in 2017 by Dan Marculescu and Paul Gheorghiu, Footprints AI develops an AI-powered platform that integrates online and offline data for precise targeting and campaign optimization in retail media.
- Footprints' technology enables physical retailers to turn anonymous traffic into profitable, predictable audiences by leveraging our proprietary offline-to-online behavioral data fusion, artificial intelligence and algorithmic automation.
- The company analyzes monthly purchasing behavior of over 25 million customers, serving top brands and retailers in Central and Eastern Europe, including Profi, Carrefour, Wolt, Lagardère Travel Retail, and Altex.
Investment details
The funding round was led by Catalyst Romania, one of the biggest technology-focused venture capital funds in Southeast Europe, who contributed €1.5 million to the round. Previously, the fund invested in dotLumen and made an exit from SmartBill.
SeedBlink, the European equity crowdfunding platform, also contributed to the funding round, raising €100,000, according to the maximum threshold set for this round.
“This investment allows us to meet the growing demand in CEE, a region where the demand for retail media far exceeds the supply, and to expand into new markets where we identify exceptional growth potential. Our priorities include the continuous development of the platform, the integration of advanced artificial intelligence functionalities, and consolidating our position as a regional leader,” said Dan Marc, CEO and co-founder of Footprints AI.
Additionally, all previous investors of Footprints AI participated in this round, reaffirming their confidence in the company’s potential.
With fresh funding, Footprints AI is set to accelerate its global expansion, focusing on platform development, automation, scalability, and data security, leveraging advanced artificial intelligence functionalities.
