Polish venture capital firm bValue Fund has made an additional investment of around €6 million (PLN 25 million) in Sportano.pl, following the company's exceeding revenue expectations by nearly €12 million to almost €83 million, doubling sales in 2024, xyz.pl reports.
About Sportano
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Founded in 2022 and based in Zielona Góra, Sportano develops one of Europe’s most dynamic sports e-commerce platforms. The company has one of the largest selections of branded sports products in Europe.
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Recently, Sportano has expanded its warehouse space and will increase its number of autonomous robots in its logistics center by the end of 2025 to allow for faster order processing. The company's founder also plans to launch a new mobile sales application in April.
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The online store provides over 1 million SKUs (Stock Keeping Units) from approximately 900 brands in over 60 sports disciplines. Sportano believes it is close to achieving the optimal scale of its offerings.
Investment details
The investment was led by bValue Fund, a Warsaw-based tech investor powering innovation and digitalisation in Central and Eastern Europe.
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The fund has already invested a total of €14.2 million in Sportano, acquiring a minority but a significant stake.
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In February 2025, bValue also invested €4.7 million in Polish e-mobility startup Solidstudio. The fund aims to invest in additional companies by the year's end, utilizing 60% to 70% of its remaining capital.
With the fresh investment, Sportano plans to leverage its position to become a leading gateway for international sports brands seeking to enter the Central and Eastern European markets.
