Bought, a Finnish secondhand marketplace, has raised $1.5 million in a funding round led by Lifeline Ventures. The round also includes investments from other key figures in Finland’s consumer business sector and angel investors, Tech Funding News reports.
About Bought
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Bought, a Helsinki-based startup founded by Olli Warro, Anna Müller and Erik Kymäläinen, develops an automated secondhand marketplace.
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The app’s AI-driven innovation automatically creates sales listings from users’ online shopping history. All the user needs to do is enter their email address into the app.
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Beyond email automation, Bought also offers AI-assisted manual listing, where simply taking a photo of the item is enough.
“Traditionally, creating a sales listing is a hassle. You have to dig out the item from your closet, arrange it neatly, photograph it, write a description, check the labels, recall its age, and set a price. Bought’s technology does all of this for you. You can list your entire purchase history without getting off your couch,” said Erik Kymäläinen, CEO and co-founder of Bought.
Investment details
The round was led by Lifeline Ventures and includes investments from Marianne Vikkula (Wolt COO & Marimekko board member), Sami Marttinen (Swappie founder & CEO), Mikko Silventola (Bolt early investor), Pii Ketvel (Wolt first investor), as well as sustainability-focused angel investors Annika Sjöberg and Anniina Sulku.
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Lifeline Ventures is a venture capital firm specializing in startups, growth capital, and early-stage investments across Finland’s ecosystem. The company's primary focus is on the sectors of healthcare, games, web based, and general high technology.
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The firm invests between €500,000 to €2 million, and over time it can invest up to €15 million in a company. Its recent portfolio includes Origin by Ocean, Varjo, Synergi, Droppe and Inven.
As part of its launch strategy, Bought made an early-stage acquisition of Zadaa, Nordic secondhand marketplace. The integration enables Zadaa users to effortlessly transfer their active listings and profiles to the Bought app with just a few clicks.
