Ultra, a Tallinn-based one-stop destination for gamers, publishers, and developers, has raised $12 million in fresh funding. The round was led by Luxembourg-based NOIA Capital through its NOIA Digital Assets fund. The company shared the news on its website.

About Ultra

  • Founded in 2017, Ultra develops an entertainment platform, which is essentially a super app, providing new possibilities for gamers, developers, and creators. 

  • Ultra’s interconnected ecosystem uses carbon-neutral certified blockchain technology to enable the freedom to truly take control of gaming experiences.

  • Integrating a wallet service, a game store, a marketplace, a tournament app, and more, Ultra is reinventing the gaming experience, one app at a time.

“Today’s fundraiser is only just the beginning and this year, we have ambitious plans to break the mold of the traditional game development and distribution cycle and push the boundaries of player experience and ownership. Just as Netflix redefined media consumption, Ultra will transform the gaming industry,” said Gus van Rijckevorsel, CEO of Ultra.

Investment details 

The round was led by the Luxembourg-based multi-family investment office NOIA Capital, which invested in the company through its NOIA Digital Assets fund.

  • NOIA Capital is a Luxembourg-based alternative asset manager specializing in digital assets and blockchain technology investments. Registered with financial authorities in Luxembourg (CSSF), Belgium (FSMA), and the United Arab Emirates (VARA).

  • The firm focuses on providing growth capital to companies in sectors such as transportation and green technology, with investment amounts ranging from $500,000 to $10 million.

This funding milestone also follows the appointment of Maxime van Steenberghe as Ultra’s Chief Operating Officer.

The fresh capital will be allocated towards recruiting top-tier talent, expanding and enhancing the Ultra platform. The company is also preparing for strategic acquisitions to strengthen its core, and laying the groundwork for a larger funding round planned later this year.