bValue, a Poland-based investment fund, has announced the acquisition of a minority stake in Xtreme Brands, a rapidly growing Polish fitness club network. This strategic investment of around €10 million (PLN 43 million) secured the fund approximately 30% in Xtreme Brands, according to the announcement shared with AIN.

About Xtreme Brands

  • Xtreme Brands is a Polish fitness franchise, founded back in 2012, operating adult and children's fitness clubs. After years of steady growth, Xtreme Brands experienced a breakthrough in 2024, adding 42 new locations over the year.
  • With 7 million Poles aged 19-59 lacking access to professional sports infrastructure, Xtreme Brands fills a critical gap by opening its clubs in underserved cities with populations under 100,000. Currently, the company operates 106 Xtreme Fitness Gyms.

"Our strength is the ability to build strong and profitable businesses in carefully selected locations, while at the same time adopting a partner approach to franchisees. We respond to the needs of different target groups - developing a network of modern workout clubs and creating innovative spaces for children, combining physical activity, education and fun," says Lukasz Dojka, Founder & Chairman of the Board Xtreme Brands. 

Details of the deal

  • The stake was acquired by bValue Fund, a Warsaw-based tech investor powering innovation and digitalisation in Central and Eastern Europe. Its growth fund has recently invested in Fudo Security and Solidstudio.
  • The deal is bValue’s second investment in the Polish sport tech sector in 2025. In March this year, bValue backed Sportano with additional €6 million investment.
  • Through its collaboration with bValue, Xtreme Brands will also undergo a digital transformation, enabling more efficient data-driven network management.

The fresh funds will help Xtreme Brands to accelerate its expansion plans, both within Poland and into other Central and Eastern European markets. The investment will also enhance its technological capabilities and boost its ambitious growth.