American sports platform developer Strava has acquired Runna, a competitor app for runners hailing from the UK. The value of the deal was not disclosed, but once the transaction is complete, users will be able to see the first changes, Strava CEO Michael Martin told The Verge.

  • Strava is the most well-known fitness app on the market. Runna, on the other hand, launched in 2021 and quickly rose to the top among people looking for training plans for 5Ks, 10Ks, and marathons.
  • Since its launch, the startup has raised an additional $6.3 million in investment to develop its AI running coaching, and its users already cover 180 countries. In 2024, Runna also tripled its team and is currently looking for around 50 new specialists to expand the product and develop its technical capabilities.
  • The deal appears to be a win-win for both Strava and Runna. Strava gets to strengthen one of its biggest weaknesses: the lack of training plans for running. And Runna gets access to one of the largest online communities of runners and Strava's financial resources.
  • Both apps are available across the Central and Eastern European region.

“Effectively, nothing changes for the user out of the gate. Our plan with this acquisition is to invest further into growing the Runna app, invest in the Runna team, and then continue to operate them as independent but in an integrated fashion,” says Michael Martin, adding that users can expect to start seeing changes in the coming weeks and months.

Both teams haven't decided how the subscriptions will work yet. Strava has a free plan, but charges $79.99 a year for premium features, while Runna costs $119.99 a year.

For now, Runna uses Strava's third-party API, and until the details are finalized, users will have to sign up for separate subscriptions to both services to get the full set of features.